No.1
TV Brand in Japan

Toshiba TV has become Japan’s top-selling TV brand in 2022 with 24.1% sales share due to its rebranding  efforts and innovative REGZA ZR Technology

Why Tuned in Japan is that good?

Long History

Tuning expertise succeeded for 70 years knows the best tuning between engine and hardware

Tech + Emotion

Precise AI analysis + optimization and professional knowledge to show the reality that reaches emotion

Long Hours

Test TV with many movies, TV programs, games, and many more Engineers never compromise

Creator Intention

Work with creators to express their intention as much as possible

Designed in Japan

Essential Beauty and Craftsmanship

Toshiba TV pursues the philosophy of “Essential Beauty” which is made based on the horizontal and vertical lines in the living space, it makes the living room look stylish by merging into its surroundings.

Minimalist design, with less bezel and more picture

To create a truly stylish look, Toshiba TV pushes the edges to new extremes. The reduced bezel flows directly into the display without interruptions, providing you with an enriched, immersive viewing experience.

Picture Technology

REGZA Engine ZRi

REGZA Engine ZRi is Toshiba’s newly introduced AI revolutionary Engine in 2023. The machine learning algorithms automatically optimize the picture and sound based on what you’re watching and your environment, resulting in an immersive viewing experience

AI Picture Optimizer

Al Picture Optimizer technology instantly captures every frame of the picture with inteligent recognition of up to 11 real-timescenarios (e.g.face, building, snowing, indoor lighting, etc.), to make the viewing experience as real as possible based on the recognized scenarios. Let you get the most out of your contents with intelligently tailor-made picture quality.

Quantum Dot Color

Toshiba’s Quantum Dot Technology Creates vivid, life like colors. It delivers over a billion shades of color that stay realistic. Immerse yourself in an exciting and authentic watching experience, with every detail and nuance heightened

ZR Color

Dive into a more captivating world with ZR colour, powered by Toshiba’s REGZA Engine ZR. Witness stunning visuals as Quantum Dot Technology and Colour Remaster Pro work together to deliver over a billion shades, expertly tuned for breathtaking realism. Immerse yourself in a mesmerizing experience where every hue comes to life and every detail shines, elevating your entertainment on your  Toshiba TV

AI 4K Upscaling

Toshiba’s unique Al upscaling technology provides the near-4K level picture quality for Full HD content. Instead of simply replicating every pixel, it intelligently detects the colors of neighboring pixels and decides the proper color of each pixel by considering the detailed texture of the real sight. No matter what the content is, you can enjoy every scene with the amazing clarity of near-4K quality

Dolby Vision & Dolby Atmos

Combine Dolby Vision HDR imaging with Dolby Atmos sound to get engaging audio visual performance, transforming your TV into an entertainment powerhouse with detailed images and acoustics, so as to achieve amazing realism that you’ll see, hear, and feel like never before. That is, your truly spectacular home entertainment

Sound Technology

REGZA Power Audio Extreme

REGZA Power Audio Extreme Combined the “Tru Bass Processor” and “TRU screen sound” with “REGZA 3.1.2 surround sound” technology,
through a deep understanding of the secret of psychoacoustics, intelligent matching of different frequencies of sound,
to produce more unbeatable and powerful sound for your entertainment

REGZA Power Audio Pro+

Enjoy the full surround sound experience without the complicated audio set up. The 2.1.2 Multichannel surround features left and right speakers,
a built-in subwoofer, two up-firing speakers, and advanced audio software technology like 360 Surround Upscaling.Putting you in the middle of it all,
whether it’s an otherworldly forest or an everyday city street.

Tru Bass Booster

Tru Bass Booster / REGZA Bass woofer is the Toshiba unique bass enhancement technology. REGZA Bass System uses Tru Bass Booster to enhance the SPL (sound pressure level), bass response efficiency, and the perception of bass frequencies to provide a deep, rich bass effect. As a result, you can experience extreme bass sound beyond what the hardware can produce.

ZR 360 Surround Upscaling

Step into the heart of the action with 360 Surround Upscaling, featuring Toshiba’s ZR algorithm and Dolby Atmos for advanced 3D sound. Become a part of the conversation, with voices coming from all directions, or become completely immersed in the landscape of a fantasy world where nature comes alive all around you. Transform your movies, music, and gaming sessions into truly captivating sensory experiences.

Dolby Vision & Dolby Atmos

Combine Dolby Vision HDR imaging with Dolby Atmos sound to get engaging audio visual performance, transforming your TV into an entertainment powerhouse with detailed images and acoustics, so as to achieve amazing realism that you’ll see, hear, and feel like never before. That is, your truly spectacular home entertainment

Game Technology

ZR Game

Experience the advantage of gaming features such as AMD Freesync Premium, VRR 144Hz, and ALLM, and immerse yourself in a gaming world where every moment counts

Native 144Hz

Witness the breathtaking action of an expertly choreographed fight scene. Native 144Hz, delivering life-like smoothness and sharper details. With the highest native display refresh rate capability, ensuring fast-moving images come alive before your eyes, captivating you with unmatched clarity and fluidity

AMD Freesync

For gamers, every second counts. It’s the difference between winning and losing. AMD Freesync Premium, VRR and 144Hz are built to keep up with the action with no tearing or stuttering. Guaranteeing smooth, lightning-fast gameplay with ultra-low input lag so you can grab another edge-of-your-seat victor

ALLM

Experience the power of Toshiba TV’s Auto Low Latency Mode (ALLM) as it connects your gaming device to the TV flawlessly. Enjoy a gaming experience that is free of interruptions and delays, with every move greeted with an immediate reaction. Lag is no longer a source of dissatisfaction with ALLM

Game Deck

Gain the upper hand in intense multiplayer battles with Game Deck, which allows you to fine-tune your TV’s display settings, picture size, and position without closing your game. Stay informed with real-time refresh rate and input lag status reports, and surprise your opponents with quicker performance. Toshiba TV’s Game Deck empowers you to command the gaming arena and achieve victory.

Smart Technology

VIDAA

VIDAA provides a more natural way for people to interact with their large screens, focusing on content and services, and supporting state-of-the-art technology like voice control and universal platform search though clean in its look and simple in its usability. It is global and it is local. (*APPs may differ by regions)

Google TV

Google TV brings together movies, shows, and more from across your apps and subscriptions and organize them just for you

Remote Voice Control

Control your TV by simply pressing the mic button on the remote control and saying your command. Toshiba TV will listen and respond to your every need

Far Field Voice

Use your voice to search for titles, switch inputs and channels, and control your TV

Apple AirPlay, Apple Home

With Apple AirPlay, you can stream movies, music, games, and photos to your television right from your iPhone, iPad, or Mac. And because your television is compatible with Apple Home, you can control it on your iPhone, iPad, Apple Watch, HomePod mini, or Mac using Apple HomeKit technology

Chromecast built-in

Easily cast movies, shows, photos, and more from your phone right to your TV